In WWE, Cena gained industry fame after adopting a persona of a villainous trash-talking rapper, and won his first singles title, the United States Championship, in 2004. After winning the WWE Championship a year later, Cena's character transitioned into a heroic "goody-two shoes Superman", and subsequently led the company as its franchise player and public face for the next decade, gaining mainstream fame in the process. Cena has headlined several major WWE pay-per-view events, closing the company's flagship annual event, WrestleMania, five times. He has also won several championships in his career, being a five-time U. S. champion, a four-time world tag team champion, and a sixteen-time world champion, a WWE record. [a] He is also a two-time Royal Rumble match winner, and a Money in the Bank ladder match winner. Despite his success, Cena is regularly met with mixed critical reception, with perceived criticisms against his in-ring move set and character limitations, thus making him one of the most polarizing professional wrestlers ever.