iPhone 7 and iPhone 7 Plus are smartphones designed, developed, and marketed by Apple Inc. It is the tenth generation of the iPhone. They were announced on September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco by Apple CEO Tim Cook, and were released on September 16, 2016, succeeding the iPhone 6S and iPhone 6S Plus as the flagship devices in the iPhone series. Apple also released the iPhone 7 and 7 Plus in numerous countries worldwide throughout September and October 2016. They were succeeded as flagship devices by the iPhone 8 and iPhone 8 Plus on September 22, 2017, and the iPhone X on November 3, 2017. The iPhone X was discontinued almost a year later on September 12, 2018.