Disney Fairies is a Disney franchise created in 2005. The franchise is built around the character of Tinker Bell from Walt Disney's 1953 animated film Peter Pan, subsequently adopted as a mascot for the company. In addition to the fictional fairy character created by J. M. Barrie, the franchise introduces many new characters, and expands substantially upon the limited information the author gave about the fairies and their home of Never Land. The characters are referred to within stories as "Never Land fairies". The franchise includes children's books and other merchandise, a web site, and the computer-animated Tinker Bell film series, featuring the character and several of the Disney fairies as supporting and recurring characters.