In 2010, she posed nude for the Pirelli Calendar, which was photographed by Terry Richardson. Huntington-Whiteley hit the runway for designers Prada in Milan and Giles Deacon in Paris. For SS10 her advertising campaigns included Monsoon's first underwear line, Thomas Wylde, Full Circle, and VS Online. In March, she collaborated with VOGUE. COM to share her outfit choices daily for the Today I'm Wearing feature. She appeared on the covers of the May 2010 issues of Harper's Bazaar Russia and GQ UK. She was featured on the cover of LOVE Magazine's September issue, styled as a pinup girl. For FW10 she modelled for Burberry as well as the company's first Beauty line; her other advertising campaigns included Thomas Wylde and Leon Max.