In June 2009, Kerr posed naked, chained to a tree, for an issue of Rolling Stone Australia, to raise awareness for the endangered koalas. In August, Kerr released an inspirational self-esteem, self-help book, Treasure Yourself. Treasure Yourself is aimed at female teenagers. In October, Kerr launched her own brand of organic skincare products, KORA Organics, with George Moskos, [better source needed] and became the face for the company. Kerr also shot a spring/summer ad campaign for XOXO. Kerr appeared in Forbes 2009 list of the world's highest-paid models, ranking at No. 9 with estimated earnings of $3 million. She left NEXT Model Management and signed with IMG Models. She then ended the year walking in the annual Victoria's Secret Fashion Show.