Reuben Mattus invented the "Häagen-Dazs" name supposedly as a tribute to Denmark's exemplary treatment of its Jews during the Second World War, and included an outline map of Denmark on early labels. Mattus claimed the name was "Danish-sounding," although it is not Danish. Danish has neither an umlaut ä (rather, the ligature æ is the corresponding counterpart) nor the zs letter combination, nor did the name have any meaning in any language before its creation. Mattus felt that Denmark was known for its dairy products and had a positive image in the United States. His daughter Doris Hurley reported in the 1999 PBS documentary An Ice Cream Show that her father sat at the kitchen table for hours saying nonsensical words until he came up with a combination he liked. The reason he chose this method was so that the name would be unique and original.