Thomas Jacob "Tommy" Hilfiger (born March 24, 1951) is an American fashion designer best known for founding the lifestyle brand Tommy Hilfiger Corporation in 1985. After starting his career by co-founding a chain of jeans/fashion stores called “People’s Place” in upstate New York in the 1970s, he began designing preppy for his own eponymous menswear line in the 1980s. The company later expanded into women's clothing and various luxury items such as perfumes, and went public in 1992. In 1997, Hilfiger published his first book, titled All American: A Style Book, and he has written several since, including Tommy Hilfiger through Assouline in 2010. Hilfiger's memoir, American Dreamer: My Life in Fashion & Business, co-written with Peter Knobler, was published November 1, 2016. Hilfiger's collections are often influenced by the fashion of music subcultures and marketed in connection with the music industry, with celebrities such as American R&B artist Aaliyah in the 1990s. In 2005, contestants in the CBS reality show The Cut competed for a design job with Hilfiger in a similar fashion to The Apprentice. In 2006, Hilfiger sold his company for $1. 6 billion to Apax Partners, and it was sold again in 2010 to Phillips-Van Heusen for $3 billion. He remains the company’s principal designer, leading the design teams and overseeing the entire creative process. In 2012 Hilfiger was awarded the Geoffrey Beene Lifetime Achievement Award from the Council of Fashion Designers of America.